Hangzhou Tonghe Chenguang Cultural Media Co., Ltd

Hangzhou Tonghe Chenguang Cultural Media Co., Ltd is committed to five major sectors: original R & D, project investment, global distribution, platform construction and derivative development, making every effort to build an international IP factory and open up the upstream and downstream animation industry chain.

In recent years, under the guidance of the cultural development strategies of the provincial Party committee, such as a big cultural province, a strong cultural province, and a cultural Zhejiang, the company has made great efforts to create high-quality animation culture along the cultural development road with Chinese characteristics, characteristics of the times, and characteristics of Zhejiang, combined with its advantages in the entire animation industry chain, and contributed its own strength to promoting the cultural construction of our province.

In terms of original projects, the enterprise pays close attention to the characteristics of Zhejiang Province and the times, and takes "decoding cultural genes and building urban IP" as the core idea to create animation IP that conforms to Zhejiang's regional characteristics and inherits its cultural heritage. At present, it has successfully developed original projects such as Shangyu IP "Tubo rabbit", "little God arrived", Zhoushan Putuo IP "peach blossom cat and Donghai fish", Huzhou Nanxun IP "fantastic water crystal", IP drives tourism, promotes cultural publicity and IP promotion through tourism, forming a positive cycle and realizing the integration of culture and tourism.

In terms of IP services, the enterprise emphasizes Chinese characteristics and focuses on telling Chinese stories. It has publicized and issued projects such as three squirrels, hundred changes Brock, Jili and Gulu, the little fish man mojims family, Qiyu idiom story, Grandpa Confucius' 100 I know, little cool hat, etc. in more than 30 regions around the world to realize cultural sailing.

杭州通和辰光文化传媒有限公司,致力于原创研发、项目投资、全球发行、平台搭建、衍生开发五大板块,全力打造国际IP工厂,打通上下游动漫产业链。

近年来,公司在省委文化大省、文化强省、文化浙江等文化发展战略指引下,沿着中国特色、时代特征、浙江特点的文化发展之路,结合自身的动漫全产业链优势,着力打造动漫文化精品,为推动我省文化建设贡献自身的力量。

在原创项目上,企业紧抓浙江特点和时代特征,以“解码文化基因,打造城市IP”为核心理念,为浙江多地量身打造符合其地域特色、承续其文化底蕴的动漫IP,目前已经成功开发上虞IP《土波兔》、《小神驾到》、舟山普陀IP《桃花猫和东海鱼》、湖州南浔IP《奇幻水晶晶》等原创项目,通过IP带动了旅游,通过旅游促进了文化宣传,亦带动了IP推广,形成了正向循环,实现了文旅融合。

在IP服务上,企业强调中国特色,着力讲好中国故事,在国内外宣传发行了《三只松鼠》、《百变布鲁可》、《叽哩与咕噜》、《小鱼人莫叽姆斯一家》、《启鱼·成语故事》、《孔子爷爷一百个我知道》、《小凉帽》等项目到全球30多个地区,实现文化出海。