China International Television Corporation (CITVC) is a state-owned cultural company directly under China Media Group (CMG). It has always adhered to the business philosophy of “prioritizing social benefits and unifying social and economic benefits”. By focusing on its main business of film and television, and by cultivating the cultural industry market, the company has increased its scale and comprehensive strength rapidly and maintained its position as in influential industry leader. The company is the largest operating entity under CMG and the first enterprise under CMG to accumulate over RMB 10 billion in assets and RMB 10 billion in annual turnover. It has been named one of China’s “Top 30 National Cultural Enterprises” and a “Key National Cultural Export Enterprise” for several years running. Since the establishment of CMG, CITVC has thoroughly implemented a series of important instructions from President Xi Jinping, served the development strategies of the country and CMG, stuck to the right path and made innovations, highlighted quality and efficiency, deepened integrated development, improved corporate governance, and continuously enhanced its competitiveness. In short, it has strived to build a leading domestic and world-class new media industry group and comprehensively assisted CMG in its work to become a first-rate international mainstream media organization.

中国国际电视总公司是中央广播电视总台直属国有文化企业、中国最早从事广播影视节目综合经营的机构。始终坚持“社会效益优先，社会效益和经济效益相统一”的经营理念，聚焦影视传媒主业，深耕文化产业市场，集团规模与综合实力快速增长，行业地位与影响力持续领先，是总台所属最大经营实体、总台旗下首家总资产与年营业额双超百亿企业。业务涵盖内容创制、国际传播、集成播出、广告营销、技术保障、文旅产业、综合服务、投资运营八大板块，连年入选“全国文化企业30 强”“国家文化出口重点企业”。集团拥有国家文化出口重点企业4家、国家动画产业基地1个、国家高新技术企业2家、中关村高新技术企业3家。 
作为中央广播电视总台的产业平台和市场平台，中国国际电视总公司积极对接融入国家与总台重大战略部署，坚持立足总台、面向市场，不断提升核心竞争力。围绕“5G+4K/8K+AI”战略布局，推动“思想+艺术+技术”融合应用，加快向融媒体经营转型升级，奋力打造国内领先、国际一流的新型传媒产业集团，全面助力总台建设成为国际一流新型主流媒体。